About Us

Founded in 1987, First to the Finish continues to be a premier retailer in running specialty shoes, apparel and equipment. As our company grows, our commitment to great product, affordable pricing and impeccable customer service stays the same.

After 20 years of servicing coaches and athletes, First to the Finish can attribute its success to the strong relationships built with each customer. Our available inventory, friendly customer service, and commitment to quality makes us the best choice for all your running apparel and equipment needs.

We hope you will find our blog fun, informative and meaningful to your quest for a better run.



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